'Phonebloks' Concept Imagines A Build-It-Yourself Phone (VIDEO)

11/09/2013 11:03 BST | Updated 11/11/2013 10:12 GMT

Apple might have gained all the column inches with its new range of smartphones, but it can't compare to this concept in terms of pure innovation.

'Phonebloks' is a new concept for a mobile phone which you literally build yourself, from a range of pre-made parts, including the battery, processor and ports. The idea is to make a mobile which is never obselete - because as soon as there's a new processor out, you can swap it into the device with no fuss.

Clearly, it's just an idea. But there's an interesting hint here about one potential future for a class of device which arguably has started to stagnate over the last couple of years.

Take a look, below. Head over to Thunderclap for more details.