Think of Rose lying on that broken door by the sinking Titanic, shaking her beloved Jack. Mufasa falling off that cliff. Bambi's mother. The grandfather in Up.
You ain't seen nothing yet. Not till you watch this advert for a Thai mobile phone company.
The three-minute long film for TrueMove, which has more than three million views on YouTube, tells the story of a kindly father, unexpectedly rewarded for his good deed of thirty years ago.
HuffPost UK dares you not to get a lump in your throat.