A new car safety system would place airbags on the side of a car to prevent catastrophic injuries in the event of a side-on collision.

Developed by TRW Automotive, the airbags would deploy within 20 to 30 milliseconds, and be designed to prevent areas of the car's side from direct impacts.

The Daily Mail reports that TRW is working on radar and camera systems to detect the moment that the airbag needs to be triggered to get the most benefit. Norbert Kagerer, who is vice president of the company, said that side impacts still account for about 40% of all accidents.

trw

ABOVE: The company has so far designed a number of potential concepts for the devices, which can be seen on its website along with some concept videos.


The Mail says the project is partially funded by the EU, and that similar concepts have been unveiled by companies including Volvo.

A video illustrating the benefits of similar concepts is above.

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  • Dog Restrainer

    If you're not trying to cut your dog in half, you have no business using this device. What's wrong with a good, old-fashioned leash?

  • Baby Cage

    Does your baby take up too much space? Is it too stinky? Thankfully, there's <a href="http://www.time.com/time/specials/packages/article/0,28804,1991915_1991909_1991746,00.html">this baby cage</a> that allows you to suspend it out your window! (Photo by Reg Speller/Fox Photos/Getty Images)

  • Noodle Eater Hair Guard

    Ponytails are so passé. The best way to keep your hair out of your noodles: <a href="http://foolishgadgets.com/200901/noodle-eaters-hair-guard/">masks made out of paper plates</a>.

  • Cigarette Rain Guard

    Because sometimes it's raining so hard that even your <a href="http://gizmodo.com/5039920/cigarette-umbrella-keeps-tobacco-torch-dry">cigarette needs an umbrella</a>.

  • Self-Stirring Mug

    Can you get any lazier? Credit: <a href="http://www.thinkgeek.com/product/cf68/">ThinkGeek</a>

  • Face Protectors for Snow Storms

    For all of those times when a hat isn't enough to keep you warm, you can look like one of those <a href="http://www.coolest-homemade-costumes.com/coolest-the-maitlands-from-beetlejuice-costume-51.html">creepy monsters from Beetlejuice</a>? Credit: <a href="http://www.flickr.com/photos/nationaalarchief/4193509756/sizes/o/">Flickr</a>

  • Neck Cleaner

    "Five-year-old Tim Gregory wears, under protest, a brush that cleans a child's neck without the use of soap and water in Los Angeles, Calif., Jan. 12, 1950. The plastic collar brush will dry-clean the youngster's neck thoroughly as he plays. The brush was developed by the Los Angeles Brush Corp. at a mother's suggestion." What ever happened to a good old fashioned bath? (h/t <a href="http://www.businessinsider.com/50-awesome-inventions-2010-9?op=1">Business Insider</a>)

  • Portable Record Player

    Sure, records player are bulky, but so are records! We're having trouble seeing the point of this one. Credit: <a href="http://www.thinkgeek.com/product/ef06/?srp=1">ThinkGeek</a>

  • Flexible Flyer Snowball Maker

    Because making snowballs is so difficult. <a href="http://www.amazon.com/Flexible-Flyer-Snowball-Maker-colors/dp/B000FJ4AD4/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1357234965&sr=1-1-catcorr&keywords=snowball+maker">Snowball Maker</a>.

  • Baby Carrier

    "Jack Milford, player with the Wembley Monarchs ice hockey team, has invented a carrying device so that his baby can join his wife and himself on the ice." Ice skating is more important to this man than the safety of his child. (h/t <a href="http://byutv.org/seethegood/post/The-10-worst-inventions.aspx">ByuTV</a>)

  • Personal Sauna

    An <a href="http://byutv.org/seethegood/post/The-10-worst-inventions.aspx">effective way</a> to roast yourself to death. (Photo by Yale Joel/Life Magazine/Time & Life Pictures/Getty Images)

  • Baby Mop

    At least the baby will have a great immune system after some time being used as a mop and <a href="http://www.betterthanpants.com/baby-mop.html">bathing in dirt</a>.

  • Double Ended Pipe

    For when you and your friend want to <a href="http://all-that-is-interesting.com/bizarre-inventions">conserve tobacco</a> while also sharing a tender moment.

  • QuikPod Handheld Convertible Tripod

    For the <a href="http://en.wiktionary.org/wiki/selfie">"selfie"</a> addict with short arms. <a href="http://www.amazon.com/Quik-Pod-QP-EHHT-Handheld-Convertible/dp/B000NPCI9I/ref=sr_1_1?ie=UTF8&qid=1357233759&sr=8-1&keywords=quikpod">QuikPod</a> Handheld Convertible Tripod. (Amazon)