It didn't take the internet long to sink its claws into John Lewis's heartwarming tale © of a bear and a hare - and we're sure there are many more parodies to come.
But for now, here's a round-up of the best video and picture spoofs that have appeared. We also recommend checking out Buzzfeed UK's alternate ending, but be warned: it's not for the fainthearted or those of a bunny-loving disposition.
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