'I'm A Celebrity… Get Me Out Of Here!' has got off to a flying start, scoring record opening ratings.
Sunday's series opener grabbed the attention of over 12 million viewers - eclipsing both 'X Factor' and 'Strictly Come Dancing'.
Joey Essex is one of this year's contestants
The 90 minute show averaged 11.9m, peaking with 12.9m - giving the show its best ever launch figures.
It was up from last year's first episode, which attracted 10.6m viewers.
Sunday's 'X Factor' results also scored 9.3m for ITV, while 9.6m tuned in for the 'Strictly' results on BBC One.
'I'm A Celebrity...' continued with its ratings success on Monday, with 10.3m tuning in on ITV - over a million up on the equivelant episode last year.
The episode featured campmates Joey Essex and Matthew Wright eating turkey testicles and ostrich penis as part of the Monday Night Takeaway bushtucker trial.
Amy Willerton
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