Microsoft has pledged its support to those of its 1,000,000 new Xbox One owners who got sent broken consoles.
As is expected for any new tech launch, a certain percentage of the new consoles appear to be experiencing problems, with the most common reported issues involving broken disc drives.
The issues mirror last week's mini-furore when some PS4 owners reported start-up issues (since labelled the 'blue pulse of death').
But Microsoft has moved quickly to reassure owners than it will not leave them in the lurch.
In a statement it said that it was "working directly" with the "very small number of Xbox One customers" affected and would "get a replacement console to them as soon as possible".
It added that customers wouldn't have to wait for their console to arrive with Microsoft before they send out a new one.
"Customers have the option for us to send a replacement console right away without waiting until they have returned their old one. This means a customer only has to wait a matter of days, rather than weeks to get back up and running"
In an earlier statement the company issued the following advice:
"We know that with a hardware launch of this magnitude customers will have questions and we have many avenues for customers to get the answers they need and get back in the game as soon as possible. Rest assured we plan to take care of our customers."
"Any customer who believes they are experiencing an issue with their Xbox One should reach out to us. There are many avenues available for customers to get in touch with us including:
Talking to a live customer support person that can call you back if you don't want to wait Xbox.com for support pages and forums, on Twitter with @XboxSupport. There are also Help and diagnostics on the console by saying 'Xbox Help'"