Apple has announced its customers spent more than $10 billion in the App Store in 2013 - netting it an impressive cut of around $3 billion.
Unveiling its year-end numbers, Apple said its developers had now earned more than $15 billion from the App Store since it launched in 2008.
The uplift this year - which accelerated to more than 3 billion app downloads and $1 billion in revenue in December alone - was partly helped by the success of iOS 7, which saw many big apps rereleased with new designs. More than 74% of iOS devices were running iOS 7 as of December 2013.
“We’d like to thank our customers for making 2013 the best year ever for the App Store,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.”
Apple also called out a number of developers "to watch" in 2014, including the UK's own Frogmind.
Apple added that more than 500,000 native iPad apps are now available in its store.
Steve Jobs "Crazy Ones"
This never before aired version of the "Crazy Ones" <a href="http://www.huffingtonpost.com/2011/10/06/steve-jobs-think-different_n_998003.html?ncid=edlinkusaolp00000003" target="_hplink">commercial is narrated by Steve Jobs</a>.
Print ad from 1981 foreshadowing Apple's use of famous historical figures in their 1990s "Think Different" campaign.
"A Is For Apple"
Print ad from 1977, prior to the launch of Apple's Macintosh.
This now critically acclaimed commercial by Ridley Scott, which aired on January 22, 1984 during Super Bowl XVIII, was the world's introduction to the Apple Macintosh Personal Computer.
Print ad from April 1984 explaining the inner workings of the Macintosh.
This 1985 commercial was a less successful follow up to "1984." It first aired during Super Bowl XVIV
"The Computer For The Rest Of Us"
"The computer for the rest of us" campaign of the late 1980s continued to build on Apple's brand "by portraying the Mac as embodying the values of righteous outsiderism and rebellion against injustice," <a href="http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677" target="_hplink">wrote <em>Los Angeles Times</em> columnist Charles Pillar</a>.
"Who Needs A Computer Anyway?"
Little known circa 1989 Apple campaign featuring cartoons from <em>The Simpsons</em> creator Matt Groening.
"What's On Your Powerbook?"
This early 1990s campaign continued to emphasize individuality by having seeming opposites in the same ad both using a Powerbook.
This ad featuring narration from actor Richard Dreyfuss first aired in 1997 in conjunction with Apple's "Think Different" print campaign.
This campaign launched September 28th, 1997 and featured photos of visionaries, thinkers, leaders, artists and inventors including Albert Einstein, Bob Dylan, Martin Luther King, Jr., John Lennon, Martha Graham, Muhammad Ali, Alfred Hitchcock, Mahatma Gandhi, Jim Henson, Maria Callas, Picasso and others.
iMac print ad from the late 1990s.
This campaign launched June 10th, 2002 intended to get people to "switch" to Apple by featuring a series of "real people" explaining they preferred their Mac over PCs.
"Get A Mac"
This is the first ad from the now famous "Get a Mac" campaign. <a href="http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552?page=1" target="_hplink">It first aired in May 2006.</a>
"Thanks A Billion"
iPhone print ad from 2009.
"Get A Mac"
A "Get A Mac" spot from October 2009.
This commercial from 2010 accompanied the launch of iPhone 4 and Facetime, allowing users to video chat from practically anywhere.