New mothers are to be advised to stop family and friends from visiting their baby for the first two months of its life to stop it from getting swine flu.
The Royal College of Obstetricians and Gynaecologists and the Royal College of Midwives have issued new guidance for pregnant women.
There is expected to be a second wave of swine flu this autumn which could be worse than the first.
So mums are being advised to think twice before inviting the world and his wife round to gaze adoringly at their new little bundle of joy.
They might also want to try and stop preventing complete strangers from coming up and pinching their baby's cheeks and poking their fingers in the baby's hands. Good luck with that...
Women are also likely to be sent home from hospital as quickly as possible after giving birth to reduce the risk of them getting the flu.
Antenatal clinics and checks may also be reduced or delayed.
Pregnant women are four times more likely to be hospitalised with swine flu, according to research.
They will be among the first groups to be offered a vaccine against the flu this autumn.
Boon Lim, clinical lead on pandemic planning for the Royal College of Obstetricians and Gynaecologists, told the Telegraph: "We are bracing ourselves (for a second wave of swine flu).
"We hope that the vaccine will take care of it to some extent but we have to plan for the worst."
He said when the outbreak begins again, visitors to a newborn baby should be reduced to limit the risk of the baby catching swine flu.
Dr Lim said: "A lot of people will want to come and cuddle the baby and it is just about showing some common sense."
Belinda Pipps, director of the National Childbirth Trust, said women should use their own judgement, but if people are not feeling well they should stay away.
"The advice would be better directed at the general population to stay away if they are ill rather that give mum something else to worry about, she has enough on her plate," she said.
Pregnant women are being advised to avoid unnecessary travel and crowded places and be careful about hygiene - but are being told they don't have to change their lifestyle or stay away from work.
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