A Hong Kong billionaire who announced a £40m “marriage bounty” to the man who successfully woos his lesbian daughter has almost doubled his offer – by slapping £72m down on the table.

Cecil Chao made his original proposal back in 2012, despite the fact his cherished daughter Gigi had already eloped with her partner of nine years.

Gigi has generously maintained she believes her father’s actions are borne from love.

gigi chao

Cecil Chao will pay £72m to the man who marries his daughter Gigi

“My heart is taken. I am happy. And he knows I am happy. He just wants me to be happy,” she said at the time.

But despite Gigi’s marriage to long-term partner Sean Ev, Cecil insists his daughter is single and is keeping up the pressure.

“I don’t want to interfere with my daughter’s private life,” he told Malaysian newspaper Nanyang Siang Pau on Monday.

gigi chao and sean ev

Gigi Chao tied the knot with her longterm partner Sean Ev in 2012

“I only hope for her to have a good marriage and children as well as inherit my business.”

More than 20,000 suitors applied for Gigi's hand in marriage the first time round according to Time, though apparently none passed muster.

But Gigi, who is a prominent gay rights activist and founding member of Hong Kong-based Big Love Alliance, says news of the latest offer has left her partner “distraught”.

Speaking to the South China Morning Press, she added: “I don’t think my dad’s offering of any amount of money would be able to attract a man I would find attractive.

cecil chao

Chao has promised a 'moderately deluxe life' for suitors

“Alternatively, I would be happy to befriend any many willing to donate huge amounts of money to my charity, Faith In Love, provided they don’t mind that I already have a wife.

“… Lastly, thank you Daddy, I love you too.”

Cecil, who boasts of having slept with 10,000 women, insists he’d never force his daughter to marry a man, but states he would certainly “prefer it”.

Same sex marriages are not recognised in Hong Kong, where homosexuality was decriminalised in 1991.

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  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, poses in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, walks downstairs in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, speaks during an interview in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, poses in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Gigi Chao

    In this Thursday, Sept. 27, 2012 photo, Gigi Chao, daughter of Hong Kong property tycoon Cecil Chao, poses during an interview in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)

  • Gigi Chao, Sean Eav

    In this undated photo, Gigi Chao, right, daughter of the Hong Kong property tycoon Cecil Chao, poses with her partner Sean Eav at an event in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo)

  • Gigi Chao, Sean Eav

    In this undated photo, Gigi Chao, right, daughter of the Hong Kong property tycoon Cecil Chao, poses with her partner Sean Eav at an event in Hong Kong. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo)

  • Cecil Chao

    Cecil Chao, chairman of Hong Kong property developer Cheuk Nang Holdings, who has a reputation for being a playboy, speaks during an interview in his house in Hong Kong Friday, Sept. 28, 2012. The daughter of the prominent Hong Kong tycoon who has offered $65 million to any man who can woo her away from her lesbian partner says she's not upset with her father. Gigi Chao says she’s on “very loving terms” with her father. He made world headlines this week when he offered the 500 million Hong Kong dollar marriage bounty after learning that his daughter had eloped with her partner to France. (AP Photo/Kin Cheung)