A admittedly rare Nintendo game cartridge has sold for a still-objectively insane $99,000 on eBay.
When we first reported on the game's sale on Friday, it had received bids of more than £3,000 - fair enough, it's a rare old game. A version in much better condition sold for $11,000 in 2011, according to the BBC.
But over the weekend the massive amount of media coverage pushed the auction up to frankly absurd levels.
After hundreds of bids the game sold for $99,902. "I can't believe the positive response I've gotten from, seemingly, the world! Praise the Lord," said the seller.
The damaged Nintendo World Championships NES cartridge is one of just 116 copies of the game ever made.
The game was created especially for the NES Champs, held in 1990 in cities across the US. Gamers were given six minutes to score points on three mini versions of Nintendo classics Mario, Tetris and Rad Racer.
Competitors had to collect 50 coins in Mario, complete a course in Rad Racer and then play Tetris until time expired.
Since the competition itself prices for the rare cartridge have skyrocketed. The game is widely held to be the most valuable NES game in existence, and one of the rarest.
This particular cartridge features a torn white label, onto which one unfortunate previous owner had scrawled 'Mario' in ballpoint pen - clearly not knowing what they held in their hands.
Most rare of all are the limited number of gold games, sent out by Nintendo Power magazine for a separate competition, which are considered the 'Holy Grail' of gaming, according to Wikipedia.
But apparently without the support of the global media, even these more rare games can't get anywhere near the previous seller's crazy prices - a gold version currently on sale has raised just $30,000 in bids, less than a third of its more abundant, damaged cousin.
The seller said he was parting with the rare game along with his entire collection, which he had amassed over 25 years.
"Obviously, you'll immediately notice the ripped label. This is quite unfortunate but happened many decades ago by this point in time. No one knows the exact number of this cart (as each NWC cart was individually labeled upon production) as it appears in the upper left-hand corner of the cart label.
This is known as the infamous "Mario" NWC cart that someone probably wrote on there long ago not having a clue what they actually had. Still, case in point, this is an authentic, original NWC cart from the championship back in the early 90s.
The cart plays just fine and may some day be worth much more if someone decides to investigate a forensics lab's involvement to see if they can determine the official number by running tests on the cart."