Casting bright young things in beauty campaigns has been done time and time again. So - who has Marc Jacobs chosen to be the face of his makeup campaign?
Jessica Lange, the 64-year-old American Horror Story actress.
The brand revealed the first picture of Lange in her new role via this tweet on Wednesday...
- Marc Jacobs Intl (@MarcJacobsIntl) February 26, 2014
How does she look? That silvery, smoky eye makeup, the peachy lip colour and those blonde curls... incredible.
Timeless beauty, or what?
Love MBMJ? Here's a reminder of what we can look forward to for Autumn/Winter 2014...