We're not going to link to any specific examples of anyone taking 'HUVr' seriously.
But they did, and they should have definitely known better.
Because obviously, for the love of all that is pure and technically feasible, the above trailer for a real hoverboard called 'HUVr' and starring Christopher Lloyd from Back To The Future is not real.
We'll admit that the viral campaign - apparently created by Funny Or Die - is very entertaining, professional and sort-of-convincing if you don't look or think too hard.
The website also perfectly parodies the sort of marketing bumf thrown around by social media start-ups:
"What began as a summer project in 2010 at the MIT Physics Graduate Program has evolved into one of the most exciting independent products to be developed out of MIT since the high-powered lithium-ion batteries developed by Yet-Ming Chiang in 2001. Our team consists of materials science, electricity & magnetism experts who've solved an important part of one of science's mysteries: the key to antigravity.
The HUVr Board team ultimately aims to improve the efficiency, speed and sustainability of mass transportation. Yet rather than spend several more years closed off from the world while investing in research and development, the team and our world-class investors have worked to change the economics R&D by marketing this exciting consumer product in order to fund ongoing R&D."
Finally, we have to admit that the team has come up with a few natty designs for the board - check them out (we like the blue and red).
Alas, it doesn't get you any closer to actually using one. Because no one has. Because they are impossible.Suggest a correction