Everybody knows that a hair-dryer is a baby's biggest enemy. OK, it isn't. I've just made that up. But try telling that to adorably protective toy poodle Eekichi.
When this baby's dad powered up a large dog grooming blow dryer, fur-ball Eekichi ran straight to the baby girl to protect her from its, er, deadly blast.
After a brief respite, the dryer starts up again, and this time the pup valiantly rushes to his tiny charge and places his head and front paws on the girl's belly in a protective gesture.
The 2 min 58 seconds clip was posted on YouTube last year but has had a new surge of popularity because of its sheer awwww-someness which has attracted more than 500,000 views.
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Toy Poodle Puppy Protects Baby From Hair-Dryer Blast! (Video)