'Titanfall' is out today in the UK for PC and Xbox One. And to mark the occasion, Microsoft decided to do something absolutely necessary and dress up some real parkour artists as in-game Pilots and having them wall-run all over London.
The team of free runners performed stunts around London on the Thursday commute, and also took part in the launch party near Brick Lane.
In the morning the 'pilots' did their thing over Millennium Bridge and South Bank, while their evening show at the Old Truman Brewery was watched by celebs including Jonathan Ross and Profesor Green.
Meanwhile gamers queued up until midnight to get their hands on the game, which we declared a total triumph in our review earlier this week.
Xbox UK Marketing Director, Harvey Eagle said:
"Titanfall is the most anticipated game of the year. It’s already won more than 80 awards from critics around the world. Millions of gamers around the world played the Xbox One Titanfall beta and hundreds of thousands have been playing since Tuesday when it launched in the US."