The makeup brand posted this picture with the following caption on Instagram:
"Proud to announce @KateUpton as the new face of Bobbi Brown-a beautiful, confident, empowered woman."
It's not such good news for Katie Holmes, who fronted Bobbi Brown's campaigns since 2012. As for Upton? She's thrilled with her new role. (She revealed she's a huge fan of the brand's mascara and concealer in an interview with US Vogue.)
Bobbi Brown can't stop gushing about her new hire either.
"She told me she called her mom and her sister right away when she found out about [becoming the face of the brand]. She was so excited about doing it!," Brown said to Vogue.
"That's what I love about Kate: She's a real girl. And she's not a waif-y supermodel. She was an athlete, so she's comfortable with her body. She's really kind of every woman."
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