River Island have committed a disastrous own goal after a football-themed novelty item urging men to "gag" nagging wives or girlfriends caused uproar on Twitter, forcing the company to remove the item from their website.
The product, which featured a plastic football on a string, was labelled 'sexist' and 'offensive' by angry Twitter users.
'The Domestic Anti Nag Gag' was first highlighted by actress, Jenny Bede, who saw the product in a River Island shop and tweeted the Everyday Sexism project.
Jenny said she was "stunned" by the item.
— Jenny Bede (@jenharrisbede) May 5, 2014
"This can't be real surely?! It's disgusting," replied one user.
The product's packaging pictured woman's open mouth, with a caption: "Will you put a sock in it!!!"
A statement from River Island to the Daily Telegraph on Tuesday said: "As soon as this product was brought to our attention we withdrew it from sale and removed it from our website."
What do you think of the product? Let us know in the comments below.