You know you're in the grip of a full-size phenomenon when you're excited about a trailer for a trailer. And when Beyonce's involved.
Step forward 'Fifty Shades of Grey' with our very first moving peek available, courtesy of Miss Bey and her Instagram account.
'Fifty Shades of Grey' is one of the year's most eagerly-anticipated films, by some
The full-size trailer will be available on Thursday, but in the meantime, there's this... see above. The song is a pared-down version of Beyonce's mega-hit 'Crazy in Love'.
Tells you everything you need to know, right?
Jamie Dornan is starring as the enigmatic Mr Grey
The final, actual film will be on screens from 13 February 2015. But fear not, something tells us you'll be getting plenty of '50 Shades' trailers, trailers for trailers, teasers, trailers for teasers for sneak clips between now and then...
Fresh out of college, and into her new relationship with Mr. Grey, Ana shared an apartment with her best friend, Kate, in this quintessential Seattle district. See all destinations from Fifty Shades of Grey on Trippy.
Can you imagine what those two would do if they had a room full of mirrors to themselves? They'd have to rename the book "50,000 Shades of Grey." While they had to share the Palace of Versailles with fellow tourists, this was one of many stops on their honeymoon. See all destinations from Fifty Shades of Grey on Trippy.
Home to Ana and Christian's Portland rendezvous (not to mention the infamous line: "What is it about elevators?"), the Heathman has become the premier site on the "Fifty Shades" pilgrimage. See all destinations from Fifty Shades of Grey on Trippy.
It was here that a certain red room entered literary history, atop stunning views. The Escala is actually a condo so you can't stay here but fans can drive by and at least see where all the action took place. See all destinations from Fifty Shades of Grey on Trippy.
Even the mob scene that is Heathrow couldn't dampen the spirits of honeymooners Ana and Christian. Indulging in the first class lounge surely helped their collective mood. See all destinations from Fifty Shades of Grey on Trippy on a map.
A European honeymoon found Ana and Christian at the exquisite Kew Gardens. They must have loved the steamy tropical section. See all destinations from Fifty Shades of Grey on Trippy.
Barbados is where Kate and her parents decide to go for a little R & R, leaving an envious Ana behind. Seems she found a few ways to fill the time, though. See all destinations from Fifty Shades of Grey on Trippy on a map.