In between signing up for the X Factor and sharing her no makeup selfies, Cheryl Cole has been busy shooting a new advert for L'Oreal Paris' Feria Extreme Ombre hair colourant (it's the brand's new '"extreme dip dye" product.)
What with being the spokesperson for the campaign, Cole dyed her hair blonde using the Feria Extreme Ombre shade E01 and clearly, she was happy with the results.
The singer shared this picture on her Instagram page on Monday with the caption, "#Feria Btw.. Blondes do have more fun."
And as these campaign shots by Rankin prove, Cheryl's lighter long hair looks better than ever.The singer was photographed on the set of the 'Go Louder' TV ad shot by Swedish director Jonas Akerlund. The film isn't only about her new locks either - Cheryl can be seen showing off her moves as she dances to the track 'Pretty Girl' by Stockholm Syndrome (hence the fierce, on-the-floor poses...)
Cheryl is the Spokesmodel for L'Oréal Paris Féria Go Extreme collection, available in three shades from www.boots.com.
Photo credits: Rankin for L'Oréal Paris Féria Go Extreme, Makeup by Val Garland using L'Oréal Paris True Match foundation, Hair by Wendy lLes using L'Oréal Paris Elnett and nails by Marge Christodoulou using L'Oréal Paris Color Riche nails.
LOVE CHERYL'S STYLE? See more of the singer below: