It's bad news for girls who avoid making a statement with their makeup. That blue eyeshadow trend? It just won't go away. And for Spring/Summer 2014, it's a bolder and brighter shade than before - in fact, the most daring amongst us will be trying cobalt.
The best place to look for inspiration is the Marc By Marc Jacobs catwalk. Let's just take a moment to admire Lindsey Wixson's look from the MBMJ show...
Okay, this look isn't exactly subtle but it's easier to wear than you think. Best of all, it looks great on any eye colour.
There are just a few rules...
1. Avoid black eyeliner and if you can't go without mascara, keep it minimal. Too much and the blue shade will look dated.
2. Avoid a makeup colour clash by going easy on the blusher and leaving your lipstick at home.
3. If you want to channel the effortless beauty thing like Lindsey and her fellow models pull off so well, keep hair loose and a little messy.
Ready to take the plunge into blue eyeshadow territory? Here are a few of our favourites