David Beckham Fronts Active Kids Campaign In Schools

14/08/2014 16:57 | Updated 20 May 2015

Sainsbury's Active Kids

Football legend David Beckham and Paralympic gold medallist Ellie Simmonds are lending their support to a scheme which provides equipment to support children embrace healthy eating and exercise.

The Active Kids scheme is run by supermarket Sainsbury's and encourages customers to collect vouchers that support resources for schools, youth groups and clubs. The scheme is now in its 10th year.

This year, changes in the national curriculum mean that the Active Kids project will have an especial focus on healthy eating.

From September, all pupils between the ages of five and 14 are to be taught cookery as part of the new national curriculum. Over 100 new cookery and nutrition toolkits have been added to the equipment on offer as part of the voucher exchange. These aim to give teachers resources which will help children develop the skills to make healthier choices, as well as encouraging interest in eating well.

Active Kids ambassador, David Beckham said: "Helping kids understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury's Active Kids collection is now open. There are more ways than ever for schools, groups and clubs to use their Sainsbury's Active Kids vouchers - with loads of cooking and exercise equipment available, it's time to get collecting."

Fellow ambassador, Ellie Simmonds, said: "Understanding the balance between food and nutrition is something I've been very aware of as a young athlete. So, I'm really excited that Active Kids 2014 will help children learn more skills to get cooking as well as getting active."

You can see the ad below:

Suggest a correction