Most parents have said their gorgeous newborn babies look good enough to eat.
Now a restaurant has taken that idea and started a bizarre photo trend - which sees newborns posed alongside giant plates of Mexican burritos.
Gorditos in Seattle, U.S., has built a reputation for its $9 baby-sized 'Grande' wrap, that weighs a staggering 4lbs and includes two large tortillas, a mountain of meat and dollop of sour cream.
And to give people a further incentive to visit one of its two locations, it says any diner who captures an image of their infant lying next to the mega wraps can dine for free.
As a result the walls of the eaterie are covered with framed images of swaddled babies next to their burrito counterparts.
A waiter at the family-run, Mexican restaurant said it is one of the most popular menu items and they sell dozens a day.
On the Gorditos website it says the serving sizes are big so customers can 'take some home for later'.
The restaurant first opened in 1994 and now there are two locations in Seattle.
New parents wanting a free burrito are only eligible for the deal if their child is less than one-month-old.