A Hackney-based designer has created an accessory that's SO the next It-bag, it's succeeding where hundreds have failed and raking in financial support on Kickstarter.
Rae Jones' Buckitt - which she describes as a "basic tool for life" - has been on the project development site since 17 July and in that time has already gained £10,275.
So how does Rae describe the Buckitt? She says it has a "classic shape and vintage aesthetic" to make it a trans-seasonal style staple.
Dowdy canvas bags be gone - this is your answer to hand crafted, all-in handbags. Think lightweight, lifelong accessories in fine Italian leather.
The Buckitt One Bag will retail at £260 and is available in eight colours. These will change each season as will texture and detailing. To make a pledge for this project and support Buckitt click here.