Her wardrobe sparks sell-outs. Her shoes are the subject of intense debate (not by us - we don't have a clue what she's wearing).
But it seems there is another Kate-ism that women are desperate to copy:
Yes, despite her hospitalisation for extreme morning sickness, the rumoured need for hypnotherapy and the international bump watch that follows her around, women are keen to catch up with Kate in the pregnancy stakes.
Clearblue (the pregnancy and fertility products company), has seen a 60VIRTUAL-Gallery-168899%