STYLE

Lanvin's Spring/Summer 2014 Ad Campaign Proves Wet Look Hair Is Here To Stay

14/08/2014 16:39 | Updated 22 May 2015

First there were wet look hairstyles at Christian Dior and Prada's Autumn/Winter 2013 shows. Then there was Beyonce's drenched curly crop for her duet with Jay Z at the Grammys. Now Lanvin's Spring/Summer 2014 ad campaign features models with, you guessed it, hair that's not been dried.

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The fashion house has produced a mysterious video for the latest campaign, where models pose in iridescent dresses, barely-there makeup and almost-white, kind of soggy locks.

What does this mean? To anyone that hoped this trend might only last the one season, sorry. Wet look is here to stay - at least for spring.

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Watch Lanvin's ad campaign in full below (and try and work out what the 'voice' is talking about...)

Not sure how to wear the trend? Here's some inspiration:

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