First there were wet look hairstyles at Christian Dior and Prada's Autumn/Winter 2013 shows. Then there was Beyonce's drenched curly crop for her duet with Jay Z at the Grammys. Now Lanvin's Spring/Summer 2014 ad campaign features models with, you guessed it, hair that's not been dried.
What does this mean? To anyone that hoped this trend might only last the one season, sorry. Wet look is here to stay - at least for spring.
Not sure how to wear the trend? Here's some inspiration: