Once you've factored in shampooing, conditioning, blow drying, straightening and curling, applying a mask feels like a bit of an effort when you've already spent a good proportion of your getting-ready-time on hair. However - when it comes to softer, glossier locks, a mask can be just what your tresses need and more often than not, these treatments can work their magic in under 10 minutes. Hurrah!
Although using a good quality conditioner might feel like enough of a treat for locks, masks are brilliant at the repairing and protecting part of our hair care routine. Michael Lendon, creative director of the Aveda Institute, explains.
"Just like skin, hair needs products that are tailored to its specific needs – when hair is dry, people tend to instantly opt for something for moisture", he told us. "However, the dryness could be caused by a lack of protein and this is when using the right products for the desired end benefit really comes into play. It is always best to ask the expert and seek advice from your stylist to ultimately determine what your hair needs at that particular moment".
The secret is finding a mask that suits your hair type and meets its needs, from frizz-fighting to colour protection. So - whether it's dry and damaged or you just want to add extra shine, here's our pick of the best masks for the job.