STYLE

Temperley London And Net-A-Porter Unveil Fairytale Fashion Film

14/08/2014 16:46 | Updated 20 May 2015

Temperley London and Net-a-Porter have collaborated on a fashion film which takes the online shopping experience to dreamy new levels.

White Magic, directed by Alice Temperley and shot by her filmmaker brother Henry Temperley, captures the British brand's signature romantic style perfectly and best of all, you can shop while watching it.

Viewers can buy pieces from the collection shown in the video without interruption and once items are selected, they are tracked giving users more access to browse, shop and share.

Think fairytale journey into Alice's whimsy world, think enchanting summer party scene at her Somerset home. The kind of country house soiree you'd dream of being invited to.

Laura Bailey, Jade Parfitt and Carolina Issa are just a few of the models who star in the film showcasing beautiful pieces from Temperley's ready-to-wear and bridal collections. Alice makes a cameo appearance too.

Three limited edition Temperley London dresses have been created exclusively for Net-a-Porter and are worn by Temperley's muses.

On teaming up with the luxe fashion retailer, Temperley said:

"I am delighted to be working with Net-a-Porter. Our exclusive collaboration with Cinematique came about very organically, during a recent trip to New York.

"The digital, technical and creative vision between all of us worked from the very beginning, and it felt like the perfect collaboration. We're doing something innovative and ground-breaking, but also really fun."

Fantasy, completely fabulous and in the most idyllic setting you could ever imagine - this is all the occasion wear inspiration you ever needed.

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