Simply Be has unveiled its festival collection for Summer 2014. To celebrate the launch, the fashion brand called upon five real women, with real figures to star in its ad campaign and lookbook - and the results are amazing.
Think a very cool clique of fashion bloggers sized between a 12-22 in a Secret Garden Party-inspired photoshoot...
Charlotte Bleasdale, PR & Social Media Manager at Simply Be says: "Simply being yourself is at the heart of our brand, so it's wonderful to work with these amazing women who not only have incredible style, but also the self-confidence that has inspired so many of their readers to realise they can wear what they want without size limitation, and that they need never compromise on their personal style."
Said bloggers include the fabulous Marie from MiggMag.com, Allison from Curvy Girl Chic, Callie of From the Corners of the Curve, Lois from BunniPunch and Steph from Nerd About Town.
These ladies prove size is no issue when it comes to showing off fabulous festival style - they also represent a realistic view of the way real women look.
The full collection is available online at Simply Be and stores now. Prices range from £11 - £91 (those all-important Hunter wellies) so you can bag yourself a total bargain too.