Photoshop fails are becoming a regular occurrence but this new advertising campaign has just topped the completely ridiculous list.
Fashion brand Ann Taylor has joined the likes of Target (those bikini pictures) and Old Navy (those thigh gaps) by making a massive Photoshop faux pas in one of their new bikini model shots from the Loft collection.
Basically, there's a model with half her torso missing.
Naturally, this didn't go unnoticed and Twitter users have been quick to flag up Ann Taylor's heavy handed retouching. Seriously, how does a model without half her waist resemble a real woman?
The photo has since been removed from the website and spokesperson from the brand said: "The photo in question was actually only minimally retouched to remove a tattoo. Admittedly, the photo highlighted the model at an awkward angle, making it look as if there had been significant retouching. That was not the case."
They continued: "You can see in the original photo the shape of the model is consistent, and the retouching was simply to address the tattoo and not the shape of the model [...] At our heart, we are a brand that is about making women feel more confident and stylish."
Dear Ann Taylor team, airbrushing a person does not suggest you're interested in boosting women's self esteem.
This whole perfect "bikini body" preoccupation is getting out of hand, why do brands like this have to over-edit their models? Why is it all about a super-slim, non-tattooed body?
Let us know your thoughts on Twitter @MyDailyUK.
Flora Borsi's Photoshop Project Imagines What It Would Be Like If We Could Airbrush Real Life
Lady Gaga's Unretouched Versace Campaign Pictures Leaked: Before The Photoshop
Target's Bikini Pictures Are The Worst Examples Of Photoshopping Ever