Zara has removed a striped children's pyjama top featuring a yellow star from its stores following criticism it resembled the uniforms worn by the inmates of Jewish concentration camps.
Although the children's top, emblazoned with the word 'Sheriff,' was inspired by Western films, the design hasn't gone down well with many disappointed customers.
Twitter users described the top as "Holocaust-ish," and "disgusting." After the tweet below was posted, Zara had no choice but to apologise.
Someone at @ZARA is about to get fired.. and their boss.. and their boss... #disgustingpic.twitter.com/YzCSHqC1ty
- Daniel. (@zh1nt0) August 27, 2014
"We honestly apologise, it was inspired by the sheriff's stars from the Classic Western films and is no longer in our stores," Zara tweeted in reply.
"Nevertheless, we can understand the sensitive context and connotation that was created. We sincerely apologise if, as a result, we have offended the feelings of our customers."
News site Haaretz described the top as "hauntingly reminiscent of a darker era," while Rabbi Dr Jonathan Romain, minister of Maidenhead Synagogue, told the Telegraph it was "unfortunate coincidence rather than a deliberate insult."
"It was right that the error was pointed out and all credit to Zara for withdrawing the product immediately," Romain said.
"However innocent the design, anything that is reminiscent of the Holocaust will cause offence, not just for the descendants of survivors, but for anyone opposed to genocide and the forces that led to it."
Zara received similar criticism in 2007 when the retailer was forced to remove a handbag featuring swastikas from its stores - but it's not the only fashion brand to get into trouble in recent months.
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