LIFESTYLE

This Is What Social Media Does To Your Brain (Warning: It's Not Pretty)

10/09/2014 11:50 BST | Updated 10/09/2014 13:59 BST

If you thought the only danger of social media was stalking your ex or obsessing over a colleagues' covetable wardrobe, think again. It turns out that the phenomenon could be affecting your brain in a number of ways.

This incredibly educational (and slightly scary) video from AsapSCIENCE explains how social media affects the way we think and operate. And, seeing as one third of the world use social media, it's a pretty big issue.

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So for example, 5-10% of internet users are unable to control how much time they spend online. While social media is a psychological addiction, brain scans show a similar pattern to those of drug addicts.

Because social media offers instant gratification our brains crave it. Hence the reason you keep running out of data at the end of the month. (Don't worry, it happens to the best of us.)

SEE ALSO:

Social Media Addiction: Facebook And Twitter Beat Smoking As The Hardest Thing To Give Up

Signs You're In Deep Need Of Disconnecting From Your Phone

Think switching between Instagram, Facebook and Twitter makes you better at multi-tasking? Wrong. Studies have shown that constant interruptions work to reduce your ability to focus and even commit things to memory. Yikes.

So, next time you get that social media itch, how about trying to resist the urge to click?