Fans were left wondering why Katie Price took so long to name her six-week-old baby daughter Bunny.
Well, now we know: the news had to coincidence with an OK! magazine photo shoot introducing Katie and Kieran Hayler's newborn to the world!
Well, a millionaire mum's got to pay for all those nappies and baby wipes somehow.
A day after revealing she and cheating Kieran had given their newborn the unusual name, Katie appears on the cover of the celebrity magazine cradling her daughter alongside the headline: "Katie Price introduces her beautiful baby girl Bunny Hayler."
Inside, Katie, 36, talks in detail about how hers second child with Kieran was born six weeks prematurely.
Katie said: "She was small enough when she was born for Kieran to hold her in one hand. "They kept her in hospital for three weeks before she could come home."
She added: "The nurse told me the baby was experiencing breathing problems soon after delivery, and I could sense something was wrong.
"The baby had changed colour a bit."
As revealed yesterday, Katie explained how she and Kieran settled on the name Bunny after a lot of discussions.
She said: "We've really struggled to decide on a name! I was totally set on Duchess Kate or just Duchess, but Kieran didn't like that, so we've chosen Bunny, which we both like."
And despite now having five children - including Kieran's baby son Jett Riviera (who also made his first public appearance on the cover of OK!) - Katie revealed she'd like two more.
She said: "I'll definitely have another one before I'm 40. And then another in my early forties.
Article continues after the video.
"Then I'm going to freeze my eggs for when it comes to the point that doctors tell me I can't have any more. When I'm older I'll have so many children to look after me."
Earlier this year, it looked very much like Katie and Kieran's marriage was over after revelations that he'd cheated on her best friend Jane Pountney.
But Katie says Bunny's arrival has brought the couple closer together.
She said: "I think having this baby has made him realise what he missed out on with Jett. He's been really upset about that. It's onwards and upwards now. Kieran's changed and I still love him.
"We're thinking it would be nice to renew the vows, but he'd have to do a lie detector test before we do it. He knows without a doubt that if he didn't pass on one questions then he'd be out."