Teen Clothing Label Brandy Melville Only Offers Girls Size Small

18/11/2017 10:57 GMT

Italian teen clothing label, Brandy Melville, has come under fire for its "one-size-fits-most" policy.

To make matters worse, it also appears to have one target audience: young, blonde, long-legged, white girls.

The vibe is laid back, glossy, Californian-cool and you only have to check out the brand's Instagram page to see why body image activists are concerned about the brand message here.



View on Instagram

With 18 stores in the US (the majority in California and New York), the brand has become hugely popular with teenage girls looking for their latest fashion fix - crop tops, high-waisted hotpants, mini skirts and way-above-the-knee dresses.

So, is the issue that the sizing is too exclusive (Brandy Melville reportedly only stock small or one-size)? Or has the backlash started because the brand is being shortsighted and selective about its representation of teen girls?



View on Instagram


#brandyusa The Caroline Cardigan online!!

View on Instagram

MORE: Stella McCartney issues apology after sharing thin model photo

It's not just the price tags that are out of reach for girls buying into this brand, it's the sizing. Brandy Melville's one-size skinny jeans require a 25-inch waist which sits at a size 0 or 2.

In an interview with USA Today earlier this year, Jessy Longo, a representative from Brandy Melville, discussed the one-size offering.

"We can satisfy almost everybody, but not everybody," she said. The one-size-fits-most clothing might turn off somebody if they don't walk into the store, but if you walk in you'll find something even if it's a bag."

Wait, what? Those young heavily-influenced-by-their-friends girls who don't fit the one-size-fits-most label can just settle for some kind of accessory? Nice.

What are your thoughts? Let us know via Twitter at @MyDailyUK

This 'it's not rape' t-shirt is outrageous

Urban Outfitters in hot water over 'blood-stained' Kent State sweatshirt

Plus-size fashion show comes to London

MORE:fashion news
Suggest a correction