STYLE

Teen Clothing Label Brandy Melville Only Offers Girls Size Small

17/10/2014 12:34 | Updated 20 May 2015

Italian teen clothing label, Brandy Melville, has come under fire for its "one-size-fits-most" policy.

To make matters worse, it also appears to have one target audience: young, blonde, long-legged, white girls.

The vibe is laid back, glossy, Californian-cool and you only have to check out the brand's Instagram page to see why body image activists are concerned about the brand message here.

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With 18 stores in the US (the majority in California and New York), the brand has become hugely popular with teenage girls looking for their latest fashion fix - crop tops, high-waisted hotpants, mini skirts and way-above-the-knee dresses.

So, is the issue that the sizing is too exclusive (Brandy Melville reportedly only stock small or one-size)? Or has the backlash started because the brand is being shortsighted and selective about its representation of teen girls?

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