STYLE

Teen Clothing Label Brandy Melville Only Offers Girls Size Small

18/11/2017 10:57 GMT

Italian teen clothing label, Brandy Melville, has come under fire for its "one-size-fits-most" policy.

To make matters worse, it also appears to have one target audience: young, blonde, long-legged, white girls.

The vibe is laid back, glossy, Californian-cool and you only have to check out the brand's Instagram page to see why body image activists are concerned about the brand message here.

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#brandyusa

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With 18 stores in the US (the majority in California and New York), the brand has become hugely popular with teenage girls looking for their latest fashion fix - crop tops, high-waisted hotpants, mini skirts and way-above-the-knee dresses.

So, is the issue that the sizing is too exclusive (Brandy Melville reportedly only stock small or one-size)? Or has the backlash started because the brand is being shortsighted and selective about its representation of teen girls?


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#brandyusa The Caroline Cardigan online!!

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It's not just the price tags that are out of reach for girls buying into this brand, it's the sizing. Brandy Melville's one-size skinny jeans require a 25-inch waist which sits at a size 0 or 2.

In an interview with USA Today earlier this year, Jessy Longo, a representative from Brandy Melville, discussed the one-size offering.

"We can satisfy almost everybody, but not everybody," she said. The one-size-fits-most clothing might turn off somebody if they don't walk into the store, but if you walk in you'll find something even if it's a bag."

Wait, what? Those young heavily-influenced-by-their-friends girls who don't fit the one-size-fits-most label can just settle for some kind of accessory? Nice.

What are your thoughts? Let us know via Twitter at @MyDailyUK

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