While John Lewis' Monty the penguin and Marks & Spencer's Magic and Sparkle fairies made us all go 'aaahh,' Mulberry is teaching us how to #WinChristmas with its latest festive advert.
The brand is celebrating the art of giving presents this year, with a short film showing a girl getting treated to the most outrageous display of gifts on Christmas morning.
Her family try to outdo each other by offering a cute puppy followed by the one thing every style savvy girl wants - a unicorn - but of course, it's her grandmother's gift of Mulberry's classic Bayswater bag that receives the best reaction.
The ad isn't the only new offering from the British brand, either. Mulberry model Cara Delevingne has designed her own range of accessories including a passport cover and phone case, while the new Blossom collection features keyrings and totes in statement colours at more affordable prices. Hurrah!
Feeling festive yet? These should do the trick...