The Mattel doll has been top of the Christmas gift list for parents of girls for more than a decade. But she has been knocked into the No.2 spot by Elsa and Anna toys from the blockbuster Disney movie Frozen.
According to the annual Holiday Top Toys survey from America's National Retail Federation, around one in five parents are planning to buy Frozen merchandise for their daughters for Christmas.
Sixteen per cent are still planning to give their girls a Barbie – but it's the first time in the survey's history that she's been beaten.
The Frozen film is the fifth highest-grossing film of all time, making $1.2 billion (£765,198,768) worldwide at the box office.
Its soundtrack has sold more than a million copies and been streamed more than eight million times on Spotify.
While there has been a power change in the girls Christmas present sector this year, the boys market has stayed the same.
Lego has maintained the top spot for parents buying gifts for their sons, with general 'cars and trucks', taking the second place.
NRF President and CEO Matthew Shay said: "Parents will not have to go far to find good deals on the toys their children have put at the top of their lists.
"Retailers have spent weeks preparing for the holiday rush to make sure that the season's hottest toys are both easy to find in stores and online, and competitively priced."
TOP 10 GIFTS FOR GIRLS
1: Disney Frozen 20.0
3: Dolls 10.7
5: American Girl 3.8
7: Tablet/Apple iPad 3.0
9: Disney Doc McStuffins 1.9
TOP 10 GIFTS FOR BOYS
1: LEGO 14.2
3: Teenage Mutant Ninja Turtles 7.7
5: Hot Wheels 4.6
7: PlayStation 4 4.2
9: Remote Controlled Vehicle 2.7
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