Kanye West leaving the music industry to take over the fashion scene? We so saw that one coming.
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It's a well known fact that the Yeezus rapper likes his designer garb. Not only does he make a regular appearance on the front row during fashion month (now with Kim and North, of course) but his collaboration with APC in July last year was a total sell out. And yes, he fuelled our obsession with leather joggers.
"After his next [collaboration] with Paul McCartney comes out, he's going to step away from music and concentrate on clothing," a source told Page Six.
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Music may be his forte but Kanye has already designed trainers (the Air Yeezy and Air Yeezy II) for Nike, and will now join forces with the brand's rival Adidas.
He confirmed the partnership in an interview on Angie Martinez's radio show this week saying, "The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much.
"But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family."