Good news for beauty junkies! Sparked by a petition signed by over 100,000 people, Revlon has announced it will remove toxic ingredients from its make up products.
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Time reports two long-chain parabens and a formaldehyde-releasing chemical will no longer be used by the brand after the Environmental Working Group organised the petition aimed at Revlon and L'Oreal earlier this year.
The long-chain parabens isobutylparaben and isopropylparaben have been associated with endocrine disruption, while formaldehyde has been linked to cancer.
The company is also working on removing butylparaben and quaternium-15.
"We are pleased that Revlon has acted to remove these toxic ingredients," EWG executive director Heather White said. "Long-chain parabens and formaldehyde-releasing chemicals have no place in everyday cosmetic products. We applaud Revlon for taking these important steps and hope that other companies will follow Revlon's lead by reformulating their products to remove chemicals that have been linked to serious health problems."
Revlon has also been praised for meeting the European Union's allergen-labeling requirements across all its products.
"Few major American cosmetic makers have gone as far as Revlon to give their consumers this basic information," White added.
Let's just hope more beauty giants do the same.
Like to stay one step ahead when it comes to beauty? Don't miss next season's top trends from London Fashion Week's Spring/Summer 2015 shows: