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Justin Bieber Unveils Calvin Klein Underwear Campaign, Posing Shirtless With Lara Stone (PICS)

07/01/2015 08:53 GMT | Updated 07/01/2015 08:59 GMT

There comes a point in a former child star’s career where it becomes apparent they want to put their former self behind them. Britney Spears dancing with a cobra at the VMAs. Miley Cyrus confusing a sledgehammer with a Solero ice lolly. And now Justin Bieber posing shirtless for Calvin Klein.

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Yes, The Biebs officially confirmed on Tuesday night that he was the new face of the underwear brand, sharing a photo from his new campaign where he’s stripped down to a pair of Calvin Klein pants on his Instagram page.

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

A photo posted by Justin Bieber (@justinbieber) on

As the Internet erupted with people either excitedly reposting the image or voicing their disdain at the new pictures, he teased his followers with the message “this is just the start of the year”, along with another shirtless picture, this time also featuring model Lara Stone.

This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come

Фото опубликовано Justin Bieber (@justinbieber)

The two also appear in a video clip to promote Calvin Klein which features Justin playing a drum solo (shirtless, natch), before getting up close and personal with Lara.

We can only imagine what David Walliams has to say about this raunchy clip…

There were first whisperings that Justin might be the new face of Calvin Klein back in July, and since then has been snapped showing off his CK waistband at any opportunity he could (although this might be more down to his aversion to wearing a shirt than anything else).

A few months later, he stripped down to his underwear live on TV, during a presenting spot in the ‘Fashion Rocks’ show in New York Fashion Week.

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