A couple's hunt-inspired engagement announcement photo looks set to break the internet, after it has been shared more than 30,000 times on Facebook.
The photo, which has attracted more than 160,000 likes, shows groom-to-be Brady Hogevoll strung upside-down, while bride-to-be Stevie Beard holds a rifle.
"Bagged myself a nice one!" she says.
Speaking to Buzzfeed News, photographer Joshua Rainey, said that the hunt theme was the couple's idea ("The whole family is very into elk hunting and even hosts Make-A-Wish elk hunts on occasion," he said.)
He added: "It was rather tough to get the shot though, since Brady could only be upside down for a few minutes. Brady tied his own knots and got himself hooked up to the tractor and then his dad lifted him up slowly."
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So far there have been mixed reviews to the post. While some love it and have taken to posting their own hunt-inspired announcement photos, others aren't too impressed. "That is the stupidest thing I've ever seen in my entire life," wrote one commentor.
The snap was posted on the Facebook page of the Rocky Mountain Elk Foundation.