Kanye West presented his Autumn/Winter 2015 collection for adidas Originals - YEEZY SEASON 1 - on Thursday during New York Fashion Week, and let's just say he knows how to pull in a good front row set.
But it was Kim Kardashian West (in top-to-toe Yeezy) and Nori who got the hottest seats going.
According to Kanye, it's a "solutions-based" read-to-wear collection that nods to high quality, stripped-back, comfortable wares - no muss, no fuss. Just plain Yeezy.
"I don't want the clothes to be the life," he says. "I want the clothes to help the life."
"I want to make people feel like awesome is possible".
Bey and her man Jay Z rocked up to show their support and while they weren't decked out in Kanye's latest clobber we've got a feeling they've got a pair of Yeezy Boost kicks coming their way.
Rihanna was working the front row scene next to designer Alexander Wang, Anna Wintour looked on behind those signature shades and Kylie Jenner (Kylie, not Kendall) made her NYFW runway debut.
The need-to-knows on the womenswear front? Think high-waist, knee-length, body-conscious knit skirts, floor-grazing cotton tube dresses, tight running tees and stunning crop tops made from adidas socks. Not even kidding.
Nude body stockings and wig caps are a thing, people. And footwear comes in the variety of suede stilettos and platform snow boots.
Need to see it ALL? Hats of to Kanye, he's got us contemplating taking tights to another level. And he got his sister-in-law Kylie Jenner styling it out on the catwalk too...