Advertising campaigns don't get much cooler than this.
Meryl Streep's daughters Mamie, Louisa and Grace Gummer are the stars of a new ad for H&M's sister label, & Other Stories.
The siblings are pictured wearing bags and accessories created by Los Angeles-based designer Clare Vivier for the brand's Co-Lab collection. Of course, they also teach us a lesson in how to do that effortless California style thing - minimal make up, sun-bleached hair and a good pair of jeans are apparently all essential.
"I was thrilled when &OS enlisted my friends and favorite sisters, Mamie, Grace and Louisa Gummer, to star in the campaign, which was shot by legendary photographer Stephen Shore," Vivier wrote on her website.
This is the second collaboration between & Other Stories and Vivier and it sounds like it could become a regular thing. "Her collection is sophisticated yet bold, bringing a piece of that elusive and charming California essence to our customers," the brand's creative director Sara Hidén Bengtsson said in a press release.
Love the collection? It debuts on 5 March both in & Other Stories stores and online.
See more of the sisters' famous mum below:
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