In addition to another Bodywear collection, (don't miss pics of David in his pants here) the 39-year-old football star has picked his favourite pieces from the brand's Modern Essentials collection and models the designs in a new advertising campaign.
To celebrate the launch of this range, H&M has revealed a few behind-the-scenes snaps from the ad directed by Quantum of Solace filmmaker Marc Forster.
"I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring's Modern Essentials collection," Beckham said in a statement.
"Each piece is a new wardrobe classic that will update every man's spring wardrobe with great style. Marc Forster is one of my favourite directors – I can't wait to reveal the new campaign with H&M," he added.
Key pieces from Beckham's Modern Essentials include a bomber jacket (£29.99), a white chalk-washed denim jacket (£39.99), polo shirts (£24.99), a poplin white shirt (£24.99) and chinos (£24.99). We can't think of anyone better to pull of a pair of pastel pink trousers.
Want the man in your life to dress like Beckham? The Bodywear and Modern Collection lines launch in H&M stores and online on 5 March. See more from the collection below...