From this fashion show at London Fashion Week to Sports Illustrated's advertising campaign with UK size 16 model Robyn Lawley, there's been no shortage of "plus-size" stories making headlines recently.
I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term 'plus size' by making the point that it is 'harmful' to call a model 'plus' and damaging for the minds of young girls. I fully support Ajay and agree with her. Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession! #droptheplus
"I am a model FULL STOP," she wrote on her Instagram page. "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering."
This campaign isn't only aimed at models, though. Above all, it's about encouraging women to be themselves.
I've seen girls of all sizes & shapes loving their bodies & just being themselves, that's what makes them beautiful. pic.twitter.com/R6fsOuteHF
- Stefania Ferrario (@stefania_model) March 26, 2015
Of course, Ferrario's Instagram page is the perfect example of this. Celebrating all body types? Now that's a body image message that's hard to argue with.
More on the latest "plus-size" debate below...