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On Tuesday, the tenth anniversary of the bombings, the talent show winner tweeted that when the bombs went off in London, killing 52 people and injuring nearly 800, he was celebrating the success of his debut release.
He posted on Twitter: "10 years ago I was heading home from New York and Barcelona after celebrating a No1 album. Totally oblivious to 7/7 attacks."
10 years ago I was heading home from New York and Barcelona after celebrating a No1 album. Totally oblivious to 7/7 attacks.— Steve Brookstein (@stevebrookstein) July 7, 2015
Needles to say users of the social networking site had something to say about Steve’s insensitively-timed tweet:
My thoughts go out today to everyone who bought Steve Brookstein's number 1 album 10 years ago.— Mint Royale (@MintRoyale) July 7, 2015
Erm. Steve. Ever thought about getting one of those social media managers/a thought process? https://t.co/RFA7OEcTrd— Rachel McGrath (@RachelMcGrath) July 7, 2015
When Steve Brookstein won the xfactor, I was waiting for a pizza delivery while watching the other side, completely oblivious— Pete Hutcheon (@daddymojorisin) July 7, 2015
"Bugger 7/7, I had a number one album, PLEASE remember that". What a colossal turd. https://t.co/RQsyqkWtFL— Benjamin (@screwlabour) July 7, 2015
. @stevebrookstein. Ironic. Because as all those folk were being blown apart they were totally oblivious to your phenomenal success.— Philip Meeks (@PhilipMeeks) July 7, 2015
@stevebrookstein Now 10 years on, people are totally oblivious to you. How things change— Luke (@LukeA1993) July 7, 2015
@stevebrookstein even on a day like today u cant help but talk about your failed career, spare a thought for those that never had a choice— The Banter Man™ (@RossMcGregor83) July 7, 2015
@stevebrookstein Most insensitive tweet I have ever seen in memory of the dead, the thousands the attacks affected, emergency services etc— Masato Jones (@masatostudio) July 7, 2015
One user was also quick to point out that Steve’s debut album, ‘Heart And Soul’, was not number one at the time of the attacks, having actually hit the top spot on 15 May 2005, where it stayed for just one week:
cool story bro, but actually your album was out of the top 100 by July 2005, you colossal bellend https://t.co/jYDw3eOpNB— Another Angry Woman (@stavvers) July 7, 2015
However, Steve made an effort to defend himself, by tweeting a screengrab of tweets he had sent in 2011 about the attacks, where he hailed those who helped the injured and dying as “heroes”.
He then attempted to claim that he knew his tweet would cause outrage, as he responded to a shocked follower:
@AustinIsDeleted not at all. I knew the faux outrage it would cause. That's Twitter for you.— Steve Brookstein (@stevebrookstein) July 7, 2015
Steve has faded into obscurity since being dropped by Simon Cowell’s record label, Syco, eight months after winning the first series of ‘The X Factor’ in December 2004.