BBC Breakfast's sports presenter Mike Bushell has defended himself after hugging one of the programme's guests during a live interview - but it seems viewers are in favour of them and the guest didn't mind at all.
Standing on Wimbledon's centre court, Bushell later appeared a little embarrassed as he told tennis star Maion Bartoli that he was a "very huggy person".
He said: "I've been told off for hugging people too much."
"You're one of the cuddliest people I've ever met," Bushell added, after Breakfast presenter Charlie Stayt made light of the embrace.
Judging by the reactions on Twitter, Mr Bushell has nothing to apologise for.
BBC News - BBC TV presenter defends awkwardly hugging guest http://t.co/kZNGgbt7uf— Marion bartoli (@bartoli_marion) July 11, 2015
Most huggable presenter on TV.....
Let's start a hug revolution!!!!!— Cathy Porter (@Cat1x) July 12, 2015