It's happened to most of us - when you take a bite out of that ice lolly and the only thing you are rewarded with is a large chunk of brain freeze.
Unfortunately for this cat, after being tempted to take a refreshing taste of an iced treat, it looks like it's going through the same feeling.
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Of course we can't back this up with medical proof, but it's pretty clear by the feline's dropped jaw and shocked reaction...