Adele’s ‘Hello’ video had the expected effect on Friday morning, but it’s fair to say that everyone was left asking the same question - why on earth is the global superstar using a flip phone?
Thankfully, the video’s director Xavier Dolan has cleared things up, revealing why the ‘Hometown Glory’ star wasn’t filmed using a iPhone (or any of the other perfectly good smartphones on the market).
Speaking to LA Times, he addressed the furore over Adele’s out-of-date mobile, admitting his surprise at the fact fans honed in on such a tiny aspect of the vid.
“But the real explanation is that I never like filming modern phones or cars.
They're so implanted in our lives that when you see them in movies you're reminded you're in reality.
"If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like, ‘I'm making a commercial.’"
So there you have it. And we think he’s got a point, to be honest.
Sadly, Xavier didn’t address the other burning question which has taken the internet by storm:
Adele’s long-awaited comeback is well underway, and unsurprisingly, the singer’s track ‘Hello’ is expected to land the number one spot in next week’s chart.
Watch the ‘Hello’ video again (and again, and again) below…