‘Gogglebox’ has been given the honour of having the all-new John Lewis Christmas advert make its debut during one of its commercial breaks.
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This is the second year in a row that the much-anticipated commercial has had its first play during the Channel 4 show, with Monty The Penguin also waddling his way into our life in the middle of a ‘Gogglebox’ episode last November.
The department store’s latest festive effort uses a cover of Oasis’s ‘Half The World Away’, performed by Swedish singer/songwriter Aurora, who follows in the footsteps of Ellie Goulding, Lily Allen and Gabrielle Aplin by having her song feature in the coveted advert.
'Gogglebox' favourites Steph and Dom Parker
In a collaboration with Age UK, the retailer’s emotional new advert tells the story of an elderly man living on the moon, who makes an unexpected connection with a little girl on Earth.
The ad has already been lauded on social media, after making its debut online on Friday morning, with viewers praising its tear-jerking theme of loneliness among the elderly, as well as its overall message of “showing someone they’re loved at Christmas”.
A still from the emotional ad
Last year’s penguin-themed advert was similarly critically lauded, and featured Brit Award-winner Tom Odell performing a cover of John Lennon’s ‘Real Love’.
You can watch the John Lewis’s #ManOnTheMoon Christmas advert for the first time on UK television, during Friday night’s ‘Gogglebox’, which airs at 9pm on Channel 4.
