Mixed martial arts fans spent much of the night, and lots of their hard-earned cash, in anticipation of the weekend's UFC featherweight title bout - only for Irishman Conor McGregor to knock out his opponent Jose Aldo in just 13 seconds.
McGregor pounced on the Brazilian by turning his opponent's righthand lead into a smooth left finisher to the jaw, throwing him cold to the canvas.
The Las Vegas match took place at 5 am UK time, meaning many British fans spent the early hours building excitement for the bout.
And for avid MMA fans, the anticipation meant that McGregor's impressive speed served as a somewhat expensive anti-climax.
Worst ufc fight of all time I want my $49.99 back , what a waste of sitting around all day and a waste of money 13 seconds I hate McGregor— hassan faraj (@Hasfaraj90) December 13, 2015
I'm glad McGregor won but I want my money back. That fight wouldn't even use an entire Vine.— Liam Daniel Benson (@liamdbenson) December 13, 2015
McGregor just wasted everyone's money who bought the fight 😂— Joel (@JoelWorden12) December 13, 2015
Paying for PPV is a waste of money. I'd much rather watch the entire fight on a Vine clip. Thanks McGregor. https://t.co/UIwONnhryl— Flippin the Script! (@Flippin_Script) December 13, 2015
I'd be devastated if I spent all that money to watch a 13 second fight, McGregor is too good!— dan (@Dan_Salmonn) December 13, 2015
“No power, just precision," McGregor told reporters following the fight.
“No speed, just timing. That’s all it takes. These are four-ounce gloves. That’s all it takes.”
McGregor becomes UFC Featherweight champion after Saturday's match held at the MGM Grand in the gambling oasis.
McGregor wrote on Instagram: "To the naked eye it was 13 seconds, but to my team and my family it has been a lifetime of work to get to that 13 seconds."
Thank you for all the kind messages! I am extremely grateful and proud to be in the position I am in. To the naked eye it was 13 seconds, but to my team and my family it has been a lifetime of work to get to that 13 seconds. Congratulations to the staff at the UFC on a historic week in the sports history and an amazing 2015 for the company. It is an honor to be playing a part in this great companies continued growth and success and an honor to top off a phenomenal week in the sports history. Thank you to all the fans who travelled and made this week what it was!! The traveling Irish are untouchable when it comes to creating the atmosphere needed to make a week like this what it was!! I am forever blown away by the support of my country. We have changed the game forever!!! Respect to a great champion in Jose Aldo. The true greats will always overcome adversity. I wish him and his loyal team well on their journey back. Much respect. Thank you all!!!