Researchers stated teens exposed to these lyrics and images are "more likely to start smoking or drinking", which poses a "significant health hazard".
The study, published in the Journal of Epidemiology & Community Health, found 13- to 15-year-olds were most exposed and girls were exposed to more of these images and lyrics than boys.
"With these levels of exposure, in one year, music videos would be expected to deliver over four billion impressions of alcohol, and nearly one billion of tobacco, in Britain alone," the researchers wrote.
13- to 15-year-olds were most exposed to lyrics and images of alcohol and tobacco
"It’s vital that we give girls at this impressionable age good healthy role models to emulate," she said.
"It’s fruitless trying to regulate content on YouTube, the better approach is to ensure children and teens are getting a healthy amount of other off-line activities to balance screen time and find good role models in real life who will help them make informed decisions about their lives.
"It’s also important that we increase the media literacy of all children so they understand the difference between what they see on screen and real life, such as photoshopping, stage makeup and extreme clothing."
The study involved 2,068 teens and 2,232 adults
For the study, researchers used the results of two nationally representative online surveys of British adults and teens to calculate viewing figures for the 32 most popular music videos of top 40 chart songs in the UK, from 3 November 2013 to 19 January 2014.
To estimate the total number of "impressions" of alcohol and tobacco content, the researchers looked at each of the 32 videos in 10-second intervals, - a mention or image of alcohol or tobacco in any one of these intervals was counted as an "impression".
In all, 2,068 teens aged between 11 and 18, and 2,232 adults from the age of 19 onwards completed the surveys.
There was a total of 1,006 million impressions of alcohol and 203 million of tobacco during the period between release of the videos and the point of the survey.
Teens aged 13 to 15 received an average of 11.48 tobacco impressions, while those aged 16 to 18 received an average of 10.5. This compares with 2.85 for adults.
Exposure was 65% higher among girls, with the highest numbers of tobacco impressions delivered to 13- to 15-year-old girls.
An estimated 52.11 alcohol impressions were delivered to each teen compared with 14.13 to each adult. Exposure increased to 70.68 among 13-15 year old girls.
Songs delivering the highest tobacco impressions included 'Trumpets' by Jason Derulo and 'Blurred Lines' by Robin Thicke.
'Timber' by Pitbull and 'Drunk in Love' by Beyoncé, delivered the most alcohol content.
Researchers said teens exposed to alcohol and tobacco content in films are "more likely to start smoking or drinking". There were, however, no figures to support this claim.
Although a ban on paid-for placement of branded tobacco products has been in force since 2002 in the UK, no regulations apply to digital music videos.
Justine Roberts, Mumsnet's CEO told HuffPost UK Parents: "The internet presents really tricky parenting challenges, particularly if your own teenage years were more focused on Smash Hits than YouTube.
"There's a lot of dubious content and a lot of grey areas, particularly for older children and teens, and it can be hard to know just how concerned to be.
"Mumsnet users aren't complacent; there are loads of conversations about what's appropriate and how to navigate it, and how to try to enforce appropriate rules.
"Ultimately, the our users believe the best advice is to keep the lines of communication open and be on hand to advise and talk things through when needed."
Researchers urged: "Owing to the obvious health implications for adolescents, we suggest that overly positive portrayals of both alcohol and tobacco in music videos should be included in both the drug misuse and dangerous behaviour presented as safe rating categories."
You’d think as the director of Interstellar, Christopher Nolan would be obsessed with all things tech. But Nolan doesn’t even own a mobile phone. He believes a phone wouldn't give him enough time to "think". "You know, when you have a smartphone and you have 10 minutes to spare, you go on it and you start looking at stuff," he told The Hollywood Reporter. "There's always someone around me who can tap me on the shoulder and hand me a phone if they need to."
Baker and GBBO judge Mary Berry doesn't let technology get in the way of her first passion: Food. She believes phones and other devices should always be banned at the dinner table and goes one step further with her own family. "When the children and grandchildren come to see me, they hand in all their games and phones at the door. I call it 'the Downing Street rule', because that’s what they make you do if you go to Number 10," she said.
Although she does have Twitter and Instagram accounts, Cameron Diaz is very strict about the way she uses social media. She'll only use the sites for work and promotional purposes so that they don't interfere with her every day life. "I think social media is a crazy-ass experiment on society," she previously said. "The way people use it to get validation from a bunch of strangers is dangerous. What’s the point?"
BBC Radio1 DJ Scott Mills values quiet time when he's not at work. He told HuffPost UK that he's started to have a digital detox every evening. "I have a kind of rule that after about 8 o’clock in the evening, I try not to check my phone. I realised when I was on holiday recently that it does stress you out a bit, and I think this is true for a lot of people without even realising it. "I’m the kind of person who, if I get an email I’ll reply to it immediately, and I’ll be checking Twitter all the time and refreshing the internet, and actually I need to not do that because it sends my mind racing," he said.
Randi Zuckerberg, sister to Mark (he founded a little site called Facebook), worked as the director of market development and spokesperson alongside her brother until 2011. But these days she's warning us to be mindful of the amount of time we spend logged on and has a digital-free day once a week. "I’ve now got to the point where I’ve trained the people around me, so they don’t reach out to me – you can do that! I love the spa. Yoga is also one of my favourite things to do," she told HuffPost UK Lifestyle.
Hip and Healthy founder Sadie Macleod is passionate about having a healthy relationship with technology, as well as food. "I have a tendency to check my emails at home, but when 9pm comes around I have a computer curfew which is the best thing ever," she told HuffPost UK Lifestyle. "I implemented it about a year ago when I worked at Conde Nast because I used to get so stressed out at night. "Now I just turn my phone and computer off at 9pm and then I’ll watch TV and just relax."
Founder of The Huffington Post Arianna Huffington is an advocate of digital detoxing - and she has a top tip for ending your midnight Instagram addiction. In her book Thrive, Huffington recommends ditching all devices at the bedroom door. She favours a good, old fashioned alarm clock to wake her up in the morning.
Bill Clinton was once one of the most powerful men in the world - and undoubtably, he still has a huge amount of influence. Yet the former president refuses to use email. "I’ve found people have said embarrassing things on email and I didn’t want to be one of them," he said.
Celebrity nutritionist Madeleine Shaw tries to monitor her technology use, but like the rest of us, admits it isn't always easy. "I do try and turn my phone off at 9pm and leave it in another room, because otherwise I could easily keep doing work and answering emails until 10.30pm at night," she told HuffPost UK Lifestyle. "But it's tricky because in a way, I am my work, so I’m working all the time."
Benedict Cumberbatch has a firm following of fans on social media, but the actor has a great way to make sure his time isn't taken up by the sites. He simply refuses to have Twitter, Facebook, Instagram...ANY of them. "I think if I did [tweet] you’d very soon be disappointed because it really is a skill - it’s a skill I genuinely don’t have," he said, according to the Radio Times. "Just listen to how much I talk ... and tweeting is about being pithy. "I think tweeting would take so many hours of editing I’d be lost for doing my job."