With Veganuary in full swing, an increasing number of people are choosing to abstain from using animal products.
But it's not just food that can be vegan - beauty products can be too.
Aside from not containing any animal by-products, to be considered 'vegan' a brand must not use any ingredients tested on animals (or test on them themselves).
Want to know more? Here are five brands helping people to feel as good as they look...
Need a new lip balm? You're in luck! Hurraw makes an all-vegan offering made from premium raw, organic and fair trade ingredients, complete with the most fun flavours around (think Earl Grey tea, chai spice and coconut.)
Available from Cutecosmetics.co.uk
Proud vegetarian brand Lush also sell a range of clearly-labelled Vegan products. We love the Veganese conditioner and Big Salt shampoo. The company is also an avid fighter against animal testing and uses containers made from recycled materials.
Available from Lush.com
Arbonne is one of the biggest game changers when it comes to botanical based beauty, health and wellness products. With everything from mineral foundation to lip liner on offer, you wouldn't even need to look anywhere else.
Available from Arbonne.com
Stockholm-based haircare brand Maria Nila is now available in the UK. Great news for vegans wanting to experiment with temporary colours - its 'Colour Pop' range is perfect for adding pastel hues to hair.
Available from SallyExpress.com
Superdrug's own beauty brand boasts some of the best vegan brushes around - the secret is in the bristles, made from silky-soft synthetic material Taklon. The tapered edges give a precise, professional finish.
Available from Superdrug.com